7dots took responsibility for TLG Brands’ Magento Enterprise e-commerce platform, codebase and hosting environment in July 2014.

As well as undertaking a programme of rolling site improvements, in partnership with 77 Agency, 7dots successfully launched a new-look, feature-rich website for Fiorelli.

The challenge was to take a very standard handbag site, that offered a full ecommerce experience, but little else, and create a new site that would create a reason to buy online as well as increase brand loyalty and sales.

The site maps researched user behaviour to actions in an intuitive and beautiful way, showing the user just the right amount of information without clutter at each stage of their buying cycle. Video is used inline to bring the site to life in a subtle and beautiful way.  


  • Engaging e-commerce powered by Magento.
  • Flexible, scalable and intelligent content powered by SilverStripe. 
  • Seamless experience for the end user.

Having worked with a number of Magento agencies, 7dots proved to be a breath of fresh air in terms of getting things done quickly, consideration of budgets and excellent workmanship. Combined with a keen eye for conversion, overall strategy and design, 7dots have been excellent.

To top it off, they are an all-round friendly bunch to work with!

Michael Huntington
Online Project Coordinator, TLG Brands

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