Glenfiddich Global Website

Multi-language, international, consumer facing website for Glenfiddich, the world’s most awarded single malt Scotch whisky.

Developed in partnership with Gravity Thinking, an award winning creative and social agency.

At a glance:

  • Optimised for desktop, tablet and mobile.
  • Built on SilverStripe, open-source content management platform.
  • Global framework supporting a global and 9 regional websites in multiple languages, including English, French, German, Korean and Mandarin.
  • Modular template design allowing complete flexibility and scalability of pages.
  • Tiered adminstration permissions allow global content to be used on regional websites, but autonomy at a regional market level if required.
  • Consumer data collection and integration with thrid party data and CRM systems.

Feature rich:

  • User registration and restricted access areas.
  • Integration with Facebook.
  • Legal drink age ("LDA") gateway with advanced search engine support and tracking.
  • Glenfiddich "Expression" mapping with geo-location in the US.
  • Blogging, events, gift guides, interactive video players, user generated content, store finders.
  • Over 100 bespoke templates with complex functionality and interactions.
  • Comprehensive user reporting.

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