Glenfiddich Global Website
Multi-language, international, consumer facing website for Glenfiddich, the world’s most awarded single malt Scotch whisky.
Developed in partnership with Gravity Thinking, an award winning creative and social agency.
At a glance:
- Optimised for desktop, tablet and mobile.
- Built on SilverStripe, open-source content management platform.
- Global framework supporting a global and 9 regional websites in multiple languages, including English, French, German, Korean and Mandarin.
- Modular template design allowing complete flexibility and scalability of pages.
- Tiered adminstration permissions allow global content to be used on regional websites, but autonomy at a regional market level if required.
- Consumer data collection and integration with thrid party data and CRM systems.
- User registration and restricted access areas.
- Integration with Facebook.
- Legal drink age ("LDA") gateway with advanced search engine support and tracking.
- Glenfiddich "Expression" mapping with geo-location in the US.
- Blogging, events, gift guides, interactive video players, user generated content, store finders.
- Over 100 bespoke templates with complex functionality and interactions.
- Comprehensive user reporting.
Visit the site: www.glenfiddich.com